Decades ago, business owners rely on television, radio, newspaper, and word of mouth in promoting their business. Company owners spend a large amount of money for television and radio advertisements. They may also sponsor large events such as parades and other gimmicks for product recognition. But as the years pass, new technologies are invented that gives dimensions to advertising. With the advent of the Internet, computers, mobile phones, and more advanced gadgets, business enters a new realm of competitiveness. New business strategies are now formulated involving utilization of online innovations. The Internet can open up possibilities due to its widespread use including social activities.
Facebook is the most widely used social networking site in the internet today; thus today’s generation is labeled as the “Facebook generation.” Every household with a computer can have instant access to the Internet. This is also true for individuals with data-capable mobile phones. Access to the Internet equals exposure to advertisements. So, it is greatly encouraged for business owners to learn using Facebook for business advertising purposes.
Why should business owners use Facebook? Here are some obvious reasons for you to invest in Facebook advertising:
1.) Facebook marketing strategies involve creation of a business page. A business page or any facebook page allows people to view the products and services that you offer. With good activity, maintaining quality posts, and timely updates, you can encourage customers to keep track of your brand. With Facebook’s “like” and “share” button, users will be aware of your brand. More people will recognize your brand, and therefore, establish your own product’s identity.
2.) Allotting budget for advertisement in businesses is no joke, so it is important for the media to be cheap and efficient. Facebook presents to be an easy and free way in making people acquainted with your product. Television, radio, or newspaper advertisements are still effective ways of advertisement but may create a big hole in your pocket.
3.) Facebook also allows sharing of photos and videos. According to a survey, photo albums, videos, and photos offeredthe greatest interactions as compared to texts. Higher people interaction means higher visibility for the product or service.
Facebook has many ways in presenting images in your facebook page. First, you have the cover photo, which occupies a large space at the topmost part of you page. Here, you can place an important image that gives your customers a first impression of your product. You can also post pictures of your newly-released product to update your previous customers. Another photo feature of Facebook is the profile picture. Profile picture can be an icon or representation of your company. Lastly, a photo album is a way for you to display your product inventory. (More on this link: http://anthonyshyperfbtrafficreview.com/)
4.) Facebook has many features that encourages users to interact with each other; thus, providing interaction between the business owner and its customer. With chatting, the businessmen immediately receive feedbacks directly from its customers. They will instantly know how the consumers feel of their products, and by acting on this feedback is a for the business owners to improve their product and services.
5.) Finally, Facebook allows you to reach potential customers. People with Facebook accounts can interact with you and ask questions and clarifications about your product.
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